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Report from LATAM Business Unit – 2024
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By unifying the brand and structuring the Business Units, Latin America could not miss the attention in the Giordano Global. The promising market of Latin America has already been known, but it is necessary to have adequate strategies to enter this market. The Latin culture is peculiar and the way of working and doing business is different from that of Europe. Cultural variety must be taken into account and respected in each of the regions where we are present, and Gruppo Giordano understands this very well.
With a capable team of Latin origin to better understand the market, we dedicate our efforts to serve our customers in the best possible way, speak the same language as our customers and think with the same mindset.
Since 2022, our production unit has continued to grow in Bastos, SP Brazil, one of the most important locations for the Latin poultry industry. During these two years of physical presence in Latin America, we have been continuously working on visibility, partnerships and presenting our brand and the quality of our products.
With Brazil as our initial target, we invest heavily in resources to increase our notoriety in the region and achieve more and more results. In addition to our marketing strategies, which play a very important role and are coordinated directly from our headquarters in Italy by a specialised team, we are present at all the most important events on the continent, trying more and more to serve our customers personally, and we invest all the necessary efforts to maintain our quality standard at the same level as in Italy, which is why we acquired a new mould that arrived in Brazil at the beginning of July 2024 and has already undergone all the necessary tests with the presence of our engineer in charge of all the group’s production in the various units around the world.
LATAM Busines unit has also increased its sales team by hiring another sales manager, Carlos Mauricio, this time specialised and focused initially on the Colombian market, and from there we hope to cross more and more borders and be an import player throughout Latin America in the coming years.
