BUSINESS UNITS GIORDANO GLOBAL

Business Units show solid growth worldwide, with rising orders and new initiatives in multiple regions. Focused projects, strengthened partnerships, and local market engagement drive operational expansion. The overall trend highlights increasing demand and reinforces the Group’s global commercial footprint.

APAC: Commercial Growth and Challenges
In the APAC region, the Business Unit reports a rise in inquiries and orders, with new projects in Pakistan, Taiwan and Korea, and strong incoming orders from Oceania, Malaysia and the Philippines.

The APAC Business Unit is receiving a solid volume of quotation requests and orders across all product categories.
In recent months, some quality issues were reported regarding products from various production facilities (Italy, Egypt and Malaysia); all issues were handled promptly and successfully resolved.
Among the ongoing projects, a major initiative in Pakistan, managed by colleague Avinash, stands out. Other projects are currently under negotiation in Taiwan and Korea, while interesting orders are arriving from Oceania, Malaysia and the Philippines.
The strongest interest concerns products such as the EggsCargoSystem, cages, and bell drinkers, although competition from Chinese manufacturers remains intense, resulting in the loss of some orders.
The team has attended several fairs over the past months and is now preparing for the December sales meeting. The growing interest in the product range is reflected in the new orders received, confirming APAC’s strong development potential.

LATAM: EggsCargoSystem Expands in Brazil
The egg market in Brazil continues to offer significant opportunities for the ECS system. Technical improvements and renewed commercial cooperation are strengthening the brand’s presence in the region.

The Brazilian egg market is experiencing ongoing expansion, creating new opportunities for the EggsCargoSystem, which continues to stand out thanks to its quality and the limited competition in the area.
As with the other production sites, the ECS divider mould has been optimised, making it more resistant during handling and improving durability.
Under the coordination of colleague Cristiane Christovan, activities in Brazil have been reorganised, renewing the partnership with the Artabas sales team. With their support, the Business Unit now benefits from a broader and more dynamic sales network, further consolidating Giordano Global’s presence in the Latin American market.
The positive trend confirms strong development potential in the LATAM region in the coming months.

EUROPE: EggsCargoSystem and Commercial Initiatives
The Europe Business Unit reports strong sales, with ECS remaining the top performer. Strategic projects with Aviagen and participation in fairs are strengthening commercial opportunities.

The Europe Business Unit continues to achieve very positive commercial performance, with the budget almost fully reached. Despite the cancellation of the Customer Day in Scotland due to an avian influenza outbreak, the team is working on promising projects, including a collaboration with a global hatchery specialist from Aviagen for the EggsCargoSystem. A positive result could unlock new opportunities for Giordano Global in Europe.
The EggsCargoSystem remains the best-selling product, although some quality issues have been reported this year regarding dividers breaking easily. During the Dutch Pork & Poultry fair, several customers confirmed these concerns; the team will collect the defective material for further analysis.
Participation in the Dutch Pork & Poultry exhibition allowed the debut presentation of the HatchCargoSystem ProLife, attracting numerous visitors and strengthening the commercial network. Although future participation is not planned due to limited return on investment, the experience proved valuable for reinforcing contacts.

CIS: Stable Demand and Ongoing Projects
In the CIS countries, demand for transport and automation systems remains stable. Major projects in Ukraine and Kazakhstan, and participation in fairs, reinforce Giordano Global’s presence in the region.

In CIS countries, particularly Kazakhstan and Ukraine, demand remains stable for automation equipment and plastic transport systems for export, especially for eggs and frozen meat. In the domestic market, the gradual replacement of prefabricated cages with new Drawer-type products continues steadily.
There are currently two major projects nearing completion: one in Ukraine for Drawer purchases, and one in Kazakhstan for the EggsCargoSystem. Several smaller projects are also under way, as many customers wish to receive goods before or immediately after the Christmas holidays.
Interest in the product range remains stable. The least requested items continue to be meat containers and chick boxes, mainly due to lower-priced local competitors.
No issues have emerged regarding the product catalogue or pricing, which remain aligned with market conditions. However, logistics, which cannot be directly controlled, represent a significant portion of total customer costs in some regions.
Recently, Anna attended the Kiev Forum in October and the Agroworld Exhibition in Almaty between late October and early November. Feedback was positive for both events, despite strong competitor presence.

NORTH AMERICA: Operations, Dealers and EggsCargoSystem
In the USA, interest remains focused on the ECS. New projects are under negotiation, tray and pallet production is strengthening, and dealer Coast Packaging is expanding its business.

In the United States, avian influenza issues are less severe than at the beginning of 2025, but the team continues to manage them proactively. Negotiations for two new projects with existing customers are currently under way.
A new manufacturer for trays and dividers, SMP, has been identified, complementing an already existing production site. Pallet production has been transferred from Schoeller Allibert to Cabka US. Customer interest remains primarily focused on the EggsCargoSystem, while discussions with a potential HatchCargoSystem customer have been temporarily put on hold.
Imports from Europe remain very costly due to government regulations, and no new dealers have been acquired. However, dealer Coast Packaging is significantly expanding its business.
The team has participated in several conferences and industry fairs: the UEP Conference in October, Mees and Bert’s visit to California in November, and preparations are under way for the IPPE fair scheduled for January 2026, all contributing to strengthening the company’s presence and commercial relationships in the USA.

MEA: Positive Market and Expanding Activities
The MEA Business Unit confirms a positive year: the Egyptian market is recovering, consolidated orders arrive from Nigeria and the UAE, and sales of the EggsCargoSystem continue to grow.

The MEA Business Unit is experiencing a very positive year, supported by the recovery of the local Egyptian market, where economic stability over the past 1-2 years has driven expansion. Participation in trade fairs has yielded concrete results, with orders from Saudi Arabia, Algeria and South Africa.
The most requested products remain the Egg Handling line (Lindamatic and EggsCargoSystem), the G86 drinker, and chick boxes. Orders have been confirmed from new companies in Nigeria, a tender has been awarded in the United Arab Emirates, and EggsCargoSystem sales have increased in the MEA region. Overall, the key product categories include Egg Handling, G86, Chick Boxes, Piedmont and Drawers.
In the last quarter of 2025, the BU has attended or will attend several exhibitions: AGRENA in Cairo, Saudi Agriculture, and VIV MEA in Abu Dhabi, with images and updates shared on the company’s social channels.

CHINA: Growth in Consumption and New EggsCargoSystem Projects
Consumption of eggs and chicken meat is rapidly increasing in China. Despite strong competition, the GI-OVO Shanghai team continues to strengthen the presence of the ECS system with new customers and visibility initiatives.

The Chinese market shows significant growth in egg and poultry consumption, generating new business opportunities for the EggsCargoSystem.
Despite operating in a highly competitive environment, the team led by Jasmine has successfully identified customers who recognise and appreciate the quality and reliability of the product.
Among the most interesting developments is the introduction of the new ECS XL System, which has already attracted its first customers thanks to its ability to meet large-scale production needs.
In China, activities remain focused exclusively on the production and sale of the ECS system; for the moment, expansion to other Giordano products is not planned due to market conditions and local competition.
GI-OVO Shanghai has also initiated a major collaboration with the Shanghai Egg Museum, becoming an official sponsor. A scale model of the EggsCargoSystem is now displayed inside the museum alongside Sanovo equipment, providing valuable visibility and prestige for the brand in the Chinese market.